our service is electric


We are Worcester Electrical Distributors Ltd, one of the largest independent electrical wholesalers in the Midlands. With nearly 30 years of trading, we now have seven branches, including our new trade counter in Worcester and our "Super branch" in Brierley Hill. These are conveniently located down the M5 corridor, servicing the Birmingham conurbation, through Worcestershire, Warwickshire, Gloucestershire, Herefordshire, and into the South Wales valleys. We are stockists of many market leading brands of motor control gear and industrial automation products, including ABB, Finder, Omron, Moeller, Telemecanique and Weidmuller. We also stock quality brands such as MK, BG and Fitzgerald for the electrical contractor. We offer free next day delivery to local areas and a range of other services, including lamp and tube recycling, energy saving surveys for lighting and power and personalised workware is also available.

For more information or any enquiries, please call our Worcester Head Office or your nearest branch. Alternatively, email any branch, where our trained staff will be able to help. Worcester Electrical Distributors Ltd pride ourselves on offering our customers the very highest level of service from our well trained team. You can be assured of our quality service and support at all times.

Company history and timeline

Dec 1987  -  Worcester Electrical Distributors Ltd was formed by Bob Rushton and Neville Butler.

Feb 1988  -  Company commenced trading.

Jun 1988  -  Appointed as a main distributor for TELEMECANIQUE, now a brand of SCHNEIDER ELECTRIC.

Oct 1993  -  Opening of Brierley Hill branch.

Jul 1997   -  Further expanded by forming a new division, Electrical Control Supplies, to service the central Birmingham area.

Feb 1998  -  Company celebrates 10 years successful trading.

Aug 1998  -  Company expanded again by opening a fourth branch in Hereford, to service major industrial users and other customers in the area.

Feb 2001  -  Appointed OMRON distributors.

Aug 2001  -  Saw the move of the Head Office and Worcester branch to 30% bigger unit, still on Blackpole East, enabling the company to grow further and expand the range of products available.

Nov 2001  - Appointment of our Brierley Hill branch as a TELEMECANIQUE and MERLIN GERIN distributor in its own right. Because of this, we doubled the floor area of the depot.

Jun 2002  -  Became a member of AWEBB (Association of Wholesale Electrical Bulk Buyers Ltd) AWEBB is the second largest buying consortium in the UK, consisting of some 70 member companies with over 150 branches in the UK and a joint turnover of over £280m. This enabled us to enhance our product offering and ensured that we were able to purchase at the very best terms and thus continue to be extremely competitive in the market place. AWEBB boasts its own central warehouse called ELECTRACENTRE, which allows us to obtain a large range of stocked products next working day. See www.awebb.org.uk for details.

Aug 2002  -  Became an official ABB franchise holder at our ECS Birmingham branch, another of the world’s leading electrical manufacturers.

Sep 2002   -  Hereford branch outgrew their existing building and moved to Grandstand Road. 

Nov 2002  -  Approached to become a WEIDMULLER distributor (KLIPPON) and have continued to grow their market penetration rapidly.

Nov 2006  -  Saw ECS Birmingham move depot to a 5000+ sq ft building centrally located in Aston, Birmingham.

Nov 2007  -  Opened our fifth branch in Gloucester, located in a brand new industrial unit in Quedgeley, 4-5 miles to the south of Gloucester city centre. Again, complete with TELEMECANIQUE, MERLIN GERIN and WEIDMULLER (KLIPPON) franchises.

Feb 2008  -  Company celebrated 20th anniversary.

Oct 2008  -  Acquired two branches, in Abergavenny and Evesham, from the administrators of a company that had failed. These branches have been incorporated into our structure and have access to all existing stocks through our state of the art Point of Sale computer system and logistics offer.

Sep 2010  -  Awarded AWEBB member of the year by manufacturers and suppliers to the group at the AGM at the Sheraton Hotel in Edinburgh.

Feb 2013   - Company celebrates 25th anniversary.

Apr 2014   -  First company super branch opened with the merge of our Birmingham and Brierley Hill branch with a 6700+ sq ft building located on the Enterprise Trading Estate in Brierley Hill.

Jun 2014   -  Worcester trade counter opens at branch L4 on Blackpole East. This was the same unit, although extensively redeveloped, that WED Ltd commenced trading from in February 1988.

May 2015  -  We doubled the floor area of our unit in Abergavenny. This has allowed us to create a first class trade counter as well as greatly increasing our stock availability.

Mar 2016  -  Company launched brand new website with eCommerce functionality featuring over 11000 products live and orderable.

Jun 2016  -  Worcester Head Office returns to Units L3 & L4. The trade counter has been expanded into the adjacent unit, giving us the ability to show even more products and a bigger, dedicated customer car park.


Many of our customers have been with us along our journey and we thank you for your loyalty and support.

Here’s to the next 30 years!